Bulk SMS Malaysia —
straight answers

Including the parts most providers leave out until after you've paid.

Pricing & billing

How much does bulk SMS cost in Malaysia?

RM0.20 per SMS segment to any Malaysian network at the standard rate, lower automatically as your volume grows (down to RM0.14 — see the tiers), with no setup fee, monthly fee or contract. Our upstream route adds a 4-character prefix to every message, so one segment holds 156 plain-English characters, or 66 if your message contains Chinese, Tamil or emoji.

Why does a Chinese SMS cost more than an English one?

Any non-Latin character forces the whole message into Unicode encoding, which fits only 66 characters in a single segment instead of 156 (under the GSM standard those limits are 70 and 160; our upstream route adds a 4-character prefix to every message). The same length of text therefore costs more than twice as much. This is a GSM standard that applies to every provider, not a markup we invented.

Is there a minimum top-up or monthly commitment?

No monthly commitment. Top up online by FPX or DuitNow and the credit is added automatically; each online top-up carries a small payment-gateway fee, shown before you pay (plus SST if it applies), and the full top-up amount goes to your balance. You can also top up through WhatsApp. There is a minimum amount, shown on the payment page. Credit never expires, so unused balance is not lost if you pause for a few months.

What happens if a message fails?

Messages the upstream rejects and never submits are refunded to your balance automatically. Messages submitted to the carrier are charged even if they are never delivered, because the carrier charges us for them. If submission ends in an upstream error or a dropped connection, the result is unknown and the message may already have gone out — those are charged, not refunded, and show as not delivered in your report.

Sending & delivery

Do I need to register a sender ID?

Not to get started — messages go out from our shared short code 66886 and you can send within minutes of signing up. We currently don't offer branded sender IDs or dedicated short codes.

How fast do messages arrive?

On direct telco routes the SMS itself usually reaches the phone within seconds, though delivery can slow during peak periods. The carrier's delivery receipt (the "Delivered" in your report) can take from a few minutes to a few hours to come back; until it does, the report shows "Processing". If no receipt arrives after a long wait, the system times out and counts the message as delivered.

Can the telco block my content?

Yes, and this is the single most important thing to understand before buying any bulk SMS in Malaysia. Operators run their own content filtering and can drop messages silently — no error, no refund from the telco, and delivery reports that still look green. This applies to every provider, not just us. Always run a small paid test to your own number before committing to a large campaign.

What content will you accept?

We look at each case rather than banning entire industries up front, and we will tell you honestly whether we think your content will clear operator filtering. What we will not do is take your money for a campaign we expect to be blocked. We also cannot accept content that is unlawful under Malaysian law, and we reserve the right to suspend accounts sending fraudulent or deceptive messages.

Compliance

Do I need consent before sending marketing SMS?

Yes. Under Malaysia's Personal Data Protection Act 2010 you need a lawful basis for processing recipients' personal data, and marketing messages should carry a clear way to opt out. Sending to purchased or scraped lists is how accounts get complaints, and complaints are how numbers get filtered.

How do I handle opt-outs?

Put your own WhatsApp or phone number in the message so recipients can ask to be removed, and delete them from your own list. Recipients cannot reply to our shared short code 66886, and we don't receive replies either, so "Reply STOP" does not work. Keeping a suppression list is your responsibility, and it protects your delivery rates as much as it protects your recipients.

Who is responsible for what I send?

You are. We provide the delivery channel; the content, the recipient list and the consent behind it are yours. See our terms. See also why SMS is not delivered.

Account

How do I top up?

In the console, under Top up: pay by FPX online banking or DuitNow QR and the credit is added automatically within seconds (a small payment-gateway fee per transaction is shown before you pay). Prefer a bank transfer? Message us on WhatsApp with your account email and we apply it manually, usually within minutes during working hours.

Can I get a trial before paying?

Yes. Register, then message us on WhatsApp to claim RM1 of trial credit — enough for about 5 single-segment English messages — so you can send a real SMS to your own phone and confirm it arrives before topping up.

Still have a question?

Ask us directly — you'll get a real answer, including "no" if that's the honest one.

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